Data Drives Insights
While a new product launch is always significant to tech journalists — it’s notoriously harder to capture the interest of audiences through features and specifications alone. To engage the community with news of the Psychological Safety Indicator app, we crafted a product narrative and anthem video that allowed them to connect with and learn about the product in an engaging way.
What happened?
The production for Data Drives Insights significantly bolstered the sales of their new app among industry partners, effectively showcasing its unique value propositions. By positioning the app as a workplace retention tool for executives that truely care about their employees, the video helped build brand associations that stood out amongst other apps in the technology space.