Equipping organisations to achieve the edge of influence

Shape and influence the perceptions of your brand with veteran-led intelligence and creative solutions

You need the trust and loyalty of your community

Many duty-driven leaders and managers will struggle to position their brand in the hearts and minds of their audience to secure deep and enduring commitment. You have a solid business strategy and the resources to get started — but no one will remember your name.

Your brand — our veteran-led expertise

  • A name that commands respect and authority within your industry

  • A share sense of belonging and camaraderie

  • An audience that hangs off your every word

  • The loyal customer base who recommends you to all their colleagues

  • The community who defends you when bad press comes your way

People in a meeting sitting around a table, holding documents and a clipboard.

80%

of businesses, especially in the Defence Industry lack significant brand awareness and little to no brand equity

Crisis of knowledge

You lack clarity into how people perceive you and what drives brand success. Your efforts feel unfocussed and ineffective.

Crisis of direction

You don’t know what you stand for and what makes you unique. A lack of strategy bleeds out into a lack of direction.

Crisis of identity

You can’t express who you are if you don’t know who you are. There is dissonance between how you want to show up in the world and how people perceive you. 

Crisis of impact

What you create and deliver fails to deeply connect with your community. You miss out on opportunities to leave a lasting impression.

Three pillars of Creative Operations

  • Intelligence-driven brands have a decisive advantage. Making sense of where you play and who you’re targeting to outmanoeuvre competitors. We break down the logical links, ensuring you see the forest for the trees. Because clarity for leadership is paramount to us— when you’re clear, you’re confident.

  • Positioning sits directly below business strategy. It defines the company’s point of difference and who it wants to become. We know that, too often, the strategy process can become a self-licking ice cream*. In every interaction, we’re not afraid to bring our veteran-led expertise to the table to ensure your brand is radically differentiated.

    Self-licking ice cream (noun):

    1. A self-serving process or system that exists solely to sustain itself, often without providing meaningful value or purpose to others. Example: The project became a self-licking ice cream, admired by its leadership but irrelevant to its customers.

  • Branding is where the strategy is activated. The company comes alive through visuals, messaging, culture and actions. You know that feeling of seeing a before-and-after photo— where the transformation is undeniable, we strive to tangibly shift perceptions and evoke profound emotions across the entire brand experience.

Selected work

Who we’ve worked with in Defence Industry and beyond.

Nebo technology logo featuring a stylized pen and wireless signal.
StrataGreen logo with colored grass icon and slogan "grow with us."
Logo with text "datadrivesinsight.com" and a multi-colored circular design.
Sila logo with stylized S design
City of Stirling logo with solid dark blue colour background
Logo of Evolve Capabilities featuring a stylised bird design next to the text.
Logo of KWCF with a simplistic drawing of three figures and a balloon, representing The Katina Woodruff Children's Foundation, Inc.
Office workspace with a computer displaying the Hinter Creative Operations logo, keyboard, mouse, notepads, and a person's hands writing on paper.

HINTER Offers:

  • Capture a snapshot of your current brand associations and how people perceive you with Brandscape Characterisation:

    • Market Research: Define the target audiences including their motivations, needs and pain points. Map competitor brands and identify opportunities that fuel brand growth.

    • Perceptual Audit: Understand how core audiences think and feel about your brand, from the words and images they associate with you to the experiences that influence their sentiment. 

    • Strategic Assessment: Benchmark uniqueness and reputation with an assessment of your current position and branding effectiveness. 

    • Recommendations: Clear, actionable insights that can be implemented today. 

    Delivered as a formatted PDF.

    Starts from $7,500 + GST.

  • Establish a unique, defensible position in the market with our Positioning Strategy services:

    • Frame of Reference: Narrow in on where you want your brand to be perceived, giving context and guiding purposeful decisions through a unique point of view.

    • Perceived Value: Define the tangible benefits, type of relationship and role you want your brand to play in your communities lives.

    • The Brand Proof: Explore your brand from all angles to identify something distinctive that connects with the brand’s audience.

    • Positioning Territory: Carefully curate a set of associations that distills and clarifies your position in the market as it relates to the competition. 

    Delivered as a detailed PDF.

    Starts from $4,990 + GST.

  • Fortify your brand positioning with an identity that bridges the gap between who you are and how people perceive you:

    • Brand Personality: Characterise the traits, behaviours, tone of voice and look for who you are and how you show up in the world.

    • Asset Design: Create the elements that reinforce and contain brand recognition and equity such as names, taglines, logos and imagery.

    • Example Applications: Visualise your brand in action with examples that showcase your new identity in the real world.

    Delivered as a polished PDF and digital files for seamless application and alignment.

    Starts from $9,990 + GST

  • Once your identity is established, our Brand Consultancy service ensures that your positioning remains strong, defensible, and seamlessly integrated across all touchpoints.

    • Customer & Stakeholder Alignment: Ensure internal teams, partners, and key stakeholders are aligned on how to represent your brand.

    • Intelligence Monitoring: Track shifts in industry trends, competitor activity, and audience sentiment to keep your brand sharp and adaptive.

    • Guidelines & Governance: Provide clear rules and resources for maintaining consistency and brand integrity.

    Delivered as a polished PDF, quarterly reports or hourly-based sessions—whichever best supports your needs.

    Starts from $150/hr + GST

Aerial view of a winding road through a dark volcanic landscape with craters and lava fields.
Woman with a backpack hiking in a forest, smiling.

Divergent thinking, intelligent impact

HINTER’s story begins at the crossroads of creativity and service.

In fields often cloaked in secrecy, such as the Defence Industry, there is untapped opportunity to leverage your brand power — to shape and influence how our society understands and supports our national security goals.

With roots in both the arts and defence, we bring a unique perspective to the table. As a veteran-owned agency, our mission is clear: architect powerful platforms of impact through branding, inspiring their communities to rally around a shared vision of safety and prosperity.

Amplify your impact, today

At HINTER, we understand your struggles because we’ve walked it too. Work with us to transform your brand into a powerful platform of influence.